¡Hola! I am Juan Soriano Blanco, an industrial designer based in Madrid.

I consider myself as much a designer as a craftsman. I care for the human touch given by detailed manual work, based on quality materials, and creativity. As a designer, I question the essence, standards, and traits of everything I do. This mindset has led me to come up with disruptive concepts that never compromise in function and long-lasting value. Finally, as a human, I look to inspire a more accessible, joyful, beautiful, and overall better-designed world.

I’m a cross-disciplined professional able to work in a diverse range of businesses like product design, architecture or advertising. In the past, I’ve designed products, furniture, spaces, and installations, among others.

I do my best work as a designer, but I’m also passionate about research, art direction, and communication.

I’ve had the opportunity to work with several respected studios and professionals, such as Lavernia-Cienfuegos, Sander Mulder, Marco Romanelli, Claudio Bellini, Studio Banana, Espadaysantacruz, and currently at Mormedi.

I also mentored industrial design theses in the Instituto Europeo di Design, IED Madrid.


Industrial design: Products / Furniture

Spaces: Interiors / Retail / Domestic / Installations

Art direction

3D Modeling / Render Visualizations

Production design / Project management

Prototyping / Manufacturing

Creative strategy / Brand identity

Strategic thinking / Service design

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